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In 2019 TikTok introduced advertisements encouraging users to take breaks from the app
In 2019 as part of TikTok’s “You’re in Control” content series, campaigners were designed to help users.
In an attempt to prompt users, TikTok created advertisements to remind users to take a break from the app.
The campaign worked alongside TikTok celebrities to encourage users to drink water or get food, as sometimes you can get so lost on the app you forget to take care of yourself.
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